Just a few thoughts about a usual conflict between Marketing and Sales departments.
Have been thinking about a way to resolve it from the online marketing prospective.
Ok, first things first. The conflict arises when marketing sets up the targets quantified by the number of leads and then sales dept basically starts working with leads, but only with the ones who qualified (by various criteria that was set up by the business).
So from the marketing prospective narrowing down the targetting would result in lesser amounts of leads and thus lesser efficiency and underachievements.
And from the sales dept prospective only qualified leads would convert into sales (lets say real money and revenue).
So basically the answer to the conflict resolution is pretty obvious: to find a way how to turn a big number of leads into qualified ones. So we do have a second group of leads which was disqualified for some rational criteria.
Now we have a solution to educate our disqualified leads for sales department. One of the things I have leant from different SEM and affiliate campains would be to develop a brand new landing page based on the analysis what is the discrepancy point between qualified and the largest disqualified group.
Can we say this landing page nurturing project can really work or you can suggest another tactical marketing tool to be used in turning disqualified leads into qualified (the more percentage to be converted the better of course)?
Have been thinking about a way to resolve it from the online marketing prospective.
Ok, first things first. The conflict arises when marketing sets up the targets quantified by the number of leads and then sales dept basically starts working with leads, but only with the ones who qualified (by various criteria that was set up by the business).
So from the marketing prospective narrowing down the targetting would result in lesser amounts of leads and thus lesser efficiency and underachievements.
And from the sales dept prospective only qualified leads would convert into sales (lets say real money and revenue).
So basically the answer to the conflict resolution is pretty obvious: to find a way how to turn a big number of leads into qualified ones. So we do have a second group of leads which was disqualified for some rational criteria.
Now we have a solution to educate our disqualified leads for sales department. One of the things I have leant from different SEM and affiliate campains would be to develop a brand new landing page based on the analysis what is the discrepancy point between qualified and the largest disqualified group.
Can we say this landing page nurturing project can really work or you can suggest another tactical marketing tool to be used in turning disqualified leads into qualified (the more percentage to be converted the better of course)?
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